In the fast-paced world of content creation, writing high-quality, engaging, and reader-friendly articles can be a challenging task. This is where artificial intelligence comes in. I recently had the opportunity to interview the mind behind Reword, an AI-powered application that aims to revolutionize the way we write. Trained on users’ published articles, Reword collaborates with writers to create content that resonates with the intended audience. From optimizing content to align with reader intent, to seamlessly integrating with popular platforms like WordPress and Webflow, Reword is poised to be an essential tool for content creators.




Cal Short

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Can you share a brief overview of your AI app and the problem it aims to solve?

Reword helps you write articles that perform with an editor that thinks.

Collaborate with an AI that is trained on your articles, to create engaging and informative content in a familiar voice for your voice.

Optimise your published articles with an AI-powered analysis of your content, that understands how it aligns with your readers intent.

Effortlessly onboard your entire team to write with Reword, to 10x their output while practicing ethical AI.

Integrate seamlessly with WordPress, Webflow, Ghost and more integrations.

What sets your AI app apart from others in the same domain?

We train the AI on each customers articles, which they can import using our integrations.

What sparked your interest in AI, and how did you begin your journey as an AI app developer?

AI will be the biggest unlock of value since the internet itself was founded. This is incredibly exciting and there are so many applications to unlock efficiency in businesses.

What challenges do/did you face during the development process, and how did you overcome them?

Training our AI to naturally link to other relevant articles was difficult. We had to make it aware of these articles, understand the relationship to them and then apply the HTML formatting to include them.

How do you envision the impact of your AI app on users’ lives and the broader community?

Our goal is to create better articles for the readers, which has a huge impact on how people are able to consume information.

What future updates or developments do you have planned for your AI app?

Our public roadmap:

Can you share one piece of advice for aspiring AI app developers?

Find a way to serve a very specific function. General purpose tools are easily beaten when you niche down.


Reword is a testament to the power and potential of AI in transforming the way we work and communicate. Its focus on creating better articles for readers is set to have a significant impact on the way information is consumed. As AI continues to evolve, it will be exciting to see what future updates and developments are in store for this groundbreaking application. For aspiring AI app developers, the journey of Reword serves as a reminder of the importance of serving a very specific function, a strategy that can make even general-purpose tools pale in comparison.

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